Fries are deep in our culture
In both the Netherlands and Belgium, chips have been a staple of food culture for many years. It is fast, accessible and incredibly popular. What once started as a simple snack has grown into a full-fledged catering component. Nowadays, in almost every town or village you will find a business that focuses on fresh fries instead of frozen ones.
Tourists immediately recognise our chip culture. They walk down the street with pointed bags and make it a regular stop on their city break. But what exactly makes the difference between frozen fries and fresh fries? And what can international entrepreneurs do with them?
The difference is in taste and experience
Fresh fries are more than just potatoes and oil. It is an experience that you create together with your customer. You start with the basics: you choose your potatoes yourself, cut them fresh, blanch them and fry them in the right oil. You can taste that process in the flavour: and your customer notices.
People are willing to pay a little more for quality they can see as well as taste. That makes fresh fries attractive, both for guests and for you as a business owner.
Besides: making fresh fries is a form of craft. It shows your craftsmanship. And craftsmanship sells.
The power of visual perception
At a time when customers increasingly value experience and transparency, fresh fries offer a unique advantage. Think of shops like Potato Project, Fabel Friet or Dapp in Utrecht. Here, you literally see the process: potatoes are in the shop window, the fries cutter is visible in the window and the frying process takes place behind glass.
That attracts people.
Slicing potatoes, stirring with large chips in round fryers, the smell of freshly fried fries: it is a show that excites and invites people.
Das ist Foodtheater. And in a world where everything is visual, think Instagram and TikTok, that is a marketing tool in itself.
Less space, more efficiency
What many entrepreneurs do not know: working with fresh fries can also be more efficient than working with frozen ones. Why?
- You don’t need a cold store, so you save on space and energy costs.
- You can store potatoes as part of your shop design – it looks artisanal and practical.
- Everything happens in the same space: storage, preparation and baking.
With a smart set-up, for example with a Perfecta fryer, you will have a compact, efficient and hygienic workplace. Our installations are designed for intensive use and easy to clean, making daily work easier and faster.
Perfecta and fresh fries: a perfect combination
As the market leader in professional fryer installations, we at Perfecta know exactly what is needed for a successful chip shop. Our installations are modular, energy-efficient and geared towards customisation. That means:
- Fast warm-up times
- Consistent frying results
- Easy to clean
- Ready for the show
You can fully tailor your Perfecta installation to your shop concept. Whether you have a minimalist chip bar or a traditional snack corner, we make sure it’s right.
And because your customers can follow the whole process, your installation plays a central role in the experience. It becomes part of your brand story.
Frozen fries? Less craft, less distinction
Sure, frozen fries are convenient in some situations, requiring less preparation time and often cheaper to buy. But it lacks experience. You lose the craft, transparency and distinctiveness.
Customers who consciously choose quality and experience prefer to choose a business that works with fresh produce. And in a competitive market, every detail counts.
Besides: with fresh fries, you keep control. You choose the potato, the size and the preparation method. That means:
- Constant quality
- Personal signature
- Get a better grip on your margin
The trend is clear: fresh is gaining ground
More and more entrepreneurs are switching from frozen to fresh. And not without reason. The trend is clear: consumers are looking for quality, authenticity and experience. They want to see what they are eating. And they want to notice that attention has been paid to it.
By choosing fresh fries instead of frozen ones, you respond perfectly to this need. It gives you the chance to tell your story, make your brand visible and bind guests to your business.
Summary: why switch to fresh fries?
- Taste and quality: fresh really tastes better
- Experience and visibility: show what you do
- Efficient use of space: no cold store required
- Higher margins: people happy to pay for crafts
- Marketing value: the process is a visual trigger
Ready to make a difference with fresh fries?
Contact us to find out how Perfecta can help you set up or optimise your fries concept. Together we will make your business a success, with fresh fries instead of frozen ones.
