Frites Atelier in London shows how a strong concept, a prime location and distinct branding come together in one store. In the heart of Soho, this modern location attracts an international stream of guests daily. The open kitchen, exposed Perfecta fryer and recognizable look make every order an experience.
Frites Atelier in London attracts customers with design and experience
The fryer installation was completely adapted to the marketing and appearance of the brand. By painting the fryer in the right color and enriching it with additional ornaments, the installation has become part of the interior. It is not technology behind the scenes, but a visible element that contributes to the overall experience and modern look of the store.
Frites Atelier is a proven concept worldwide
Founded by three-star chef Sergio Herman, Frites Atelier has already proven itself in cities such as Amsterdam and in Belgium. The opening in London marks the next international step. The success lies in the combination of strong locations, high-quality fries, distinct toppings, carefully selected beers and consistent marketing. That formula works, regardless of the country.
Location attracts guests, quality ensures repeat business
The location in Soho brings in new visitors daily. The quality of the fries, the toppings, the drinks and the overall experience keep guests coming back. Exactly that balance is what makes Frites Atelier in London a success and shows how important the right fry installation is within a high-end food concept.
Frites Atelier in London and Perfecta
A gas-fired Perfecta fryer with a combination of round kettles and square fryingpan was chosen for this location. The kitchen features a custom 3-pan Perfecta in black, designed to approximate a classic coal-fired stove look. In addition, a 2-pan setup is installed with plancha, suitable for croquettes, chicken and burgers. This setup offers flexibility, speed and control, essential in a busy location like Soho.
