Fabel Friet is a household name in Amsterdam
Anyone walking through the centre of Amsterdam cannot avoid it. Fabel Friet’s three establishments are located on busy tourist routes and attract hundreds of visitors every day. Queues up to outside on the street are the rule rather than the exception. And for good reason.
What makes Fabel Friet so special is the combination of a strong product, clever marketing and a clever concept. It is not a standard cafeteria, but a brand that focuses on experience (self-cutting in the window), quality (fresh fries) and visibility (TikTok).
Simple menu, but with focus
Fable Fries’ menu is simple. Fries and some classic snacks, that’s really all you need. But precisely because the selection is small, the focus is entirely on quality.
The fries are processed entirely in-house: cut, pre-fried and baked themselves. This allows them to keep control over every step of the process. This ensures freshness and a consistent taste, something customers appreciate and recognise. The show of the of preparing the fresh fries all by themselves also fits into the concept of Fabel Friet.
Besides fries, you can also choose snacks like croquettes and frikandells, classics that always do well. But in the end, it’s all about the fries. That’s where most of their turnover comes from.
The power of truffle mayonnaise and Parmesan cheese on fresh fries
Much of the success is due to their signature dish: fresh fries with truffle mayonnaise and Parmesan cheese.
The combination of rich flavours and generous portions makes for the ultimate snacking experience. The sauce is poured in large quantities over the fries, along with hefty shreds of parmesan. The result? An Instagram-worthy bowl of fries that both smells delicious, and looks fantastic.
Customers photograph their order en masse and share it, providing extra visibility on social media. And that is exactly the point.
Viral marketing: visibility that works
Fabel Fries is a textbook example of how to go viral as a hospitality brand. Thanks to platforms like TikTok and Instagram, their videos reach thousands of people every day.
What they show?
- Cutting fresh potatoes
- The golden yellow fries coming out of the fryer
- The generous sauces flowing over the fries
- The happy faces of tourists and locals alike
- The sleek design of the shops
And over and over again.
This content is visually strong, easy to understand and appeals to a wide audience. As a result, people like to share it, which ensures a constant stream of new visitors.
But going viral is not enough. The fries have to be good too.
Quality, even under high pressure
Long queues mean fast and frequent deliveries. But despite the crowds, they keep quality high at Fabel Friet. The fries stay fresh, crispy and in good taste – even when it’s storming.
This requires tight organisation in the kitchen, smart processes and reliable equipment. Everything has to be right, otherwise success breaks itself down.
By standardising processes, having an efficient layout in your shop and training staff well, Fabel Friet succeeds in consistently delivering the same quality even at high volumes.
What can other entrepreneurs learn from Fable Fries?
Fable Fries’ success did not come out of the blue. There are clear choices behind it:
- Limit your offer. By focusing on one product, you can really excel at it.
- Build a recognisable brand. A clear style, uniform shops and recognisable products ensure recognisability.
- Provide experience. Think about the presentation of your product, the look of your business and how you welcome people.
- Use social media smartly. Show what you do, how you work and why people should choose you.
- Ensure consistent quality. Especially when it is busy, your product has to stay good. Invest in processes, equipment and staff.
- Work incredibly hard.
The role of professional fryers
Behind the scenes, equipment plays an important role. Fabel Friet works with high-quality frying equipment that ensures constant temperatures, fast frying processes and an efficient workflow.
With powerful, durable fryers made for peak times, among other things, you can guarantee speed and quality. So you avoid waiting times, fry evenly and your product stays top-notch – every time.
For entrepreneurs serious about fresh fries, professional equipment is essential. Only then can you make the move to a brand like Fabel Friet.
Why Fable Fries continues to grow
Fable Fries’ story is far from over. They are growing in brand awareness, continuing to innovate and attracting more and more fans. The combination of fresh, tasty, recognisable and ‘Instagrammable’ ensures that the business remains attractive – even to people who have already been there.
It shows that success in the hospitality industry is not necessarily in a complicated menu or big investments. It’s all about focus, quality and smart choices.
Conclusion: Fable Fries is not hype, but an example
What started as a chip shop in Amsterdam has grown into a brand that many can learn from. Fabel Friet shows how you can really make an impact with a strong product, smart marketing and good processes.
For any entrepreneur looking to get started with fries – or already operating in the fast casual sector – Fabel Friet is an inspiring example. And for those striving for that same success, it is important to make sure you have the right base: from fresh potatoes to top-notch equipment.
Perfecta is happy to help with that. Want us to look into the perfect fryer installation for your catering location?
